Factoid Friday

A collection of stats useful to marketers and sales people.

Over One Third of All Ad Clicks Are Fraudulent

Source: https://ppcprotect.com/blog/ad-fraud/click-fraud-report/

Global NFT sales have increased 40,000% in one year

Source: https://www.reuters.com/technology/nft-sales-surge-107-bln-q3-crypto-asset-frenzy-hits-new-highs-2021-10-04/

Only 15% of iOS users in the US opt-in for app ad tracking

Source: https://www.flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/