Factoid Friday

A collection of stats useful to marketers and sales people.

NFT Ownership in the Phillipines

Source: https://www.bworldonline.com/phl-tops-nft-ownership-out-of-20-countries-finder/

Forbes Says Businesses Should Have Presence in VR and Physical

Source: https://www.forbes.com/sites/forbesagencycouncil/2022/01/06/the-metaverse-and-nfts-what-agencies-and-brand-leaders-should-know

VR Headset Sales Top Xbox Consoles for 2021

Source: https://twitter.com/JackSoslow/status/1471549480595955716?s=20

Marketing Budgets Slashed by 42 Percent in 2021

Source: https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research

3 Out of 4 Marketing Leaders Frustrated with Campaign Creation Times

Source: https://www.airtable.com/guide/2021-marketing-trends

Over One Third of All Ad Clicks Are Fraudulent

Source: https://ppcprotect.com/blog/ad-fraud/click-fraud-report/

Global NFT sales have increased 40,000% in one year

Source: https://www.reuters.com/technology/nft-sales-surge-107-bln-q3-crypto-asset-frenzy-hits-new-highs-2021-10-04/

Only 15% of iOS users in the US opt-in for app ad tracking

Source: https://www.flurry.com/blog/ios-14-5-opt-in-rate-idfa-app-tracking-transparency-weekly/